We are artists, educators, and activists who provide a counterweight to the out-of-control attention thieves. We teach children and adults about the role of attention and support society in resisting addictive technology.

We are artists, educators, and activists who provide a counterweight to the out-of-control attention thieves. We teach children and adults about the role of attention and support society in resisting addictive technology.

Freedom of attention is a human right. Our long-term goal is therefore to create support through education, art and campaigns for the inclusion of the Right to Freedom of Attention in the Universal Declaration of Human Rights. By this we mean the ability to determine for ourselves where, when and how we direct our attention; without unbridled manipulation or distraction by commercial and political forces.

Freedom of attention is a human right. Our long-term goal is therefore to create support through education, art and campaigns for the inclusion of the Right to Freedom of Attention in the Universal Declaration of Human Rights. By this we mean the ability to determine for ourselves where, when and how we direct our attention; without unbridled manipulation or distraction by commercial and political forces.

The Attention for Attention Foundation was born out of the dream of a society in which attention receives the appreciation it deserves. Thanks to our first educational project “Mind Bridges” in collaboration with the Amsterdam Light Festival, we learned that there is an enormous need for education, art, and campaigns on this subject.

That is why we have joined forces to initiate the social conversation about attention with Attention for Attention.

The Attention for Attention Foundation was born out of the dream of a society in which attention receives the appreciation it deserves. Thanks to our first educational project “Mind Bridges” in collaboration with the Amsterdam Light Festival, we learned that there is an enormous need for education, art, and campaigns on this subject.

That is why we have joined forces to initiate the social conversation about attention with Attention for Attention.

We see a future in which attention is recognized as the most valuable thing we possess. A future in which we realize that attention is fragile, and essential for our freedom and the functioning of society. Attention deserves, just like freedom of speech, protection as a fundamental human right.

We see a future in which attention is recognized as the most valuable thing we possess. A future in which we realize that attention is fragile, and essential for our freedom and the functioning of society. Attention deserves, just like freedom of speech, protection as a fundamental human right.

Our board

Our board

Chairman

Jeroen Alexander Meijer

As a social entrepreneur, Jeroen focuses on creating projects that have not only an artistic but also a social impact. His knowledge of psychology, philosophy, and cognitive science, combined with his experience with meditation, are the foundation of the AVA Foundation.

As a social entrepreneur, Jeroen focuses on creating projects that have not only an artistic but also a social impact. His knowledge of psychology, philosophy, and cognitive science, combined with his experience with meditation, are the foundation of the AVA Foundation.

Chairman

Jeroen Alexander Meijer

As a social entrepreneur, Jeroen focuses on creating projects that have not only an artistic but also a social impact. His knowledge of psychology, philosophy, and cognitive science, combined with his experience with meditation, are the foundation of the AVA Foundation.

As a social entrepreneur, Jeroen focuses on creating projects that have not only an artistic but also a social impact. His knowledge of psychology, philosophy, and cognitive science, combined with his experience with meditation, are the foundation of the AVA Foundation.

Secretary

Julie de Ruijter

As an artist and designer, Julie explores the transformative power of rituals. Her interactive spaces and rituals invite reflection by strengthening the connection with our bodies, our intuition, and natural rhythms. In doing so, she weaves innovative technology with traditional techniques into new, meaningful experiences.

As an artist and designer, Julie explores the transformative power of rituals. Her interactive spaces and rituals invite reflection by strengthening the connection with our bodies, our intuition, and natural rhythms. In doing so, she weaves innovative technology with traditional techniques into new, meaningful experiences.

Secretary

Julie de Ruijter

As an artist and designer, Julie explores the transformative power of rituals. Her interactive spaces and rituals invite reflection by strengthening the connection with our bodies, our intuition, and natural rhythms. In doing so, she weaves innovative technology with traditional techniques into new, meaningful experiences.

As an artist and designer, Julie explores the transformative power of rituals. Her interactive spaces and rituals invite reflection by strengthening the connection with our bodies, our intuition, and natural rhythms. In doing so, she weaves innovative technology with traditional techniques into new, meaningful experiences.

Treasurer

Jasper van den Berg

With a master's in urban and cultural sociology, a background in acting, and experience in art projects, Jasper researches and visualizes contemporary stories. He is committed to making complex socio-cultural themes accessible

.

With a master's in urban and cultural sociology, and a background in acting and art, Jasper researches and imagines contemporary stories. He is committed to making complex socio-cultural themes accessible.

Treasurer

Jasper van den Berg

With a master's in urban and cultural sociology, a background in acting, and experience in art projects, Jasper researches and visualizes contemporary stories. He is committed to making complex socio-cultural themes accessible

.

With a master's in urban and cultural sociology, and a background in acting and art, Jasper researches and imagines contemporary stories. He is committed to making complex socio-cultural themes accessible.

Our proud
partners:

Our proud partners:

We are very pleased with our partners who support us in our fight. Do you also think it is time to protect the attention of your fellow human beings in today's attention economy? Let us know, and perhaps your organization will be listed here soon as well.

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Subscribe to our newsletter!

This is where you will be kept informed

Out of respect for your attention, we will not send you a newsletter more than once a quarter. By clicking sign up, you agree to our privacy policy and terms of use.

Subscribe to our newsletter!

This is where you will be kept informed

Out of respect for your attention, we will not send you a newsletter more than once a quarter. By clicking sign up, you agree to our privacy policy and terms of use.

Where attention really matters! Where we work together through education, art and campaigns to give the world its attention back.

2026

©

Foundation Attention for Attention - All Rights Reserved

Contact

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Where attention really matters! Where we work together through education, art and campaigns to give the world its attention back.

Contact

Follow us

Language

©

2026

Foundation Attention for Attention - All Rights Reserved

Where attention really matters! Where we work together through education, art and campaigns to give the world its attention back.

2026

©

Foundation Attention for Attention - All Rights Reserved

Contact

Follow us

Language